Sports Media Representation And Construction Of National Identity

The study on media sport and national identities is an important and intersecting research field, syncretizing politics, sociology and news communication, etc. As the major communicating content of Chinese mass media, sport reports maybe act import role in the representation and construction of national identities. Furthermore, having the particularity of the news communication in 2008 Beijing Olympic Games in mind, it is of great academic value to develop the theoretical study of media sport and national identities.One of the research methods is thinking and discrimination study. By synthetic and logic analysis, this paper probes into the relation between media sport and national identities from the macro-level, and study the representation and construction of national identities in the globalization linguist context. The second research method is positivist study. This paper selects the Olympic reports of six summer Olympics from 1984 to 2004 in the China Sport Newspaper as the objects of text analysis. By the method of framing analysis, and adopting some data properly by quantitative analysis, it analyzes the representation and construction of national identities in the Olympic reports from the micro-level.The main conclusions are as follows: 1) National identities is a sense of similarity, equality and intimacy between the national members. It is also the sensation and appraisement of the people to their own and other country. Sport has the important action in the forming and enhancement of national identities. Sport is used to promote the socialization of politics inside the nation. While in the international relationship, it is used to construct the national prestige advance the synthetic national power. 2) Media sport is the mediated sport, that is, it is images and messages, which the media communicate to the readers, listeners and spectators. Media sport acts an important role in the representation and construction of national identities. This paper probes into the communicating characteristics in this process, that is, the manifestation, cause, requirement and the mode. 3) At present, globalization is accompanied with the wake and rise of the sense of localization. Therefore, the nation is still the identity subject of the people, and the construction of the national identities is still one of the basic modes of national deeds. For this reason, no matter the globalizational trend and its trend of...