Research On The Construction Of University Cultural Characteristics From The Perspective Of Regional Culture

In the modern world, culture is increasingly becoming an important source of national cohesion and creativity as well as an important factor in the competition of comprehensive national strength. As a link between heritage and development of culture, it is increasingly prominent for the importance and urgency of constructing the university culture. However,with an identical style, thousands of local universities are unconsciously imitating the famous elite and lacking the brand development strategy, which makes the construction of university culture became an idle talk as well as restricts the development of higher education. Thus, it is meaningful to study the construction of characteristics of university cultural.China is a vast territory. Throughout the different natural and socioeconomic conditions, different region has its own characteristics. In the historical process of accumulation, due to the imbalance of regional cultural development, distinctive regional culture styles form with unique regional cultural background. Originating from the specific regional culture, university culture is bound to the subtle influence of it. On the contrary,university culture will be sure to lead the regional culture by studying and expanding it. As the practicing process of constructing the university cultural characteristics is a long-term, the efforts of molding a famous brand must be made in compliance with two laws, the law of education and that of the market, and in a well-planned and orderly fashion.Meanwhile, it is necessary to mobilize the participation of students and teachers and take the connotation of development path.Rooted in the birthplace of Confucian culture, Qufu Normal University has being done a lot in many aspects(such as the spirit of philosophy, campus planning, research studies,curriculum, student cultivation, etc) to built a university culture with characteristics of Confucian cultural. By means of these constructions, the university wins a high reputation,figures good social impression and realizes sustained development.As constructing the University Culture, university consciously absorbs the outstanding regional cultural and internalizes as its own characteristic, which are advantages to cultivate high-competent people and improve influence. It is also of great benefit of promoting our country’s higher education and the prosperity of social advanced culture. Comparing with generalities on Cultural Construction of University, selecting a case study analysis is not only practical significance and reference value, but also helpful to seek experience of higher education for the prosperity.