The Enlightenment Of The Cultural Strategy Of "Who Is The King" To The Construction Of Campus Sports Culture In Xi'an

With the development of the "who is the great" badminton champions, influence and shock of the sport is becoming more and more big, its rich cultural connotation is the favor of people. The college students in learning and living environment, is a big attraction for culture, will consciously experience all sorts of cultural enlightenment role. In the construction of campus culture in colleges and universities sports culture has its unique role, can change the students’ ideas and to develop excellent psychological quality, even in their whole life, occupies an important position in the present situation of Xi’an university campus sports culture construction is not very ideal, a lot of problems in the process of development, the material, spirit and system culture construction can not develop at the same time, lost her balance and show it is material culture spirit compared with the system culture in the development of faster there isn’t a good operation mode as a guide, made in the construction and development, blindly chaos, without a suitable development environment, construction of sports culture cannot be carried out very.Therefore, in the long time exploration, found an important question that is how to change the current situation, to promote the construction of campus culture persistently. "Who is the great" cultural strategy as an opportunity to analyze the advantages of its development, is expected to draw lessons from the successful model for Xi’an university campus sports culture construction as a reference.This article selects 12 colleges and universities in different levels of Xi’an as the research object, at the same time in the process of research literature data, questionnaire, expert interview and mathematical statistics method, analysis of the success of "who is the great" cultural strategy, and puts forward now on Xi’an university campus sports culture construction problems, as well as the success of who is the great "give inspiration to the construction of colleges. According to the above aspects of the study show that:"who is the great" has its special cultural policy of a set of patterns, and three aspects including material, spirit, system to promote its development. Xi’an university campus sports culture construction has no significant effect, long-term lagging behind the situation there is a certain relationship with its, such as:there is no kind of like" who is the great "event marketing model, material, mental, and system culture in the construction of colleges and universities was despised, and even feel dispensable spiritual culture through the analysis of the advantages of "who is the great" cultural strategy, the study has made great influence model, trying to Xi’an make certain contributions to the construction of campus sports culture in colleges and universities made the construction of campus sports culture in universities can combine the advantages out of their own development characteristics.According to the result of the above analysis, in order to "who is the great" cultural strategy as an opportunity, in view of the basic situation of Xi’an university campus sports culture construction put forward the corresponding suggestion. Failure to deal with the relations between and among material, spirit and system culture is hampering the Xi’an university campus sports culture construction one of the reasons; second is not found a push university culture construction as the ligament function of sports, badminton is one example. Lack of safeguards system culture., therefore, to solve the above problems need to be in the heart of the development process of material, spirit and system culture fit in, and handle the relations between and among; at the same time can provide guarantee to the construction of colleges and universities sports management system should also be constantly closer, and constantly improve; "Who is the great" culture strategy as an opportunity to push the badminton into the campus, strengthen the culture communication and exchanges between teachers and students in colleges and universities, let the school sports, competitive sports and mass sports development at the same time, promote each other in the course of development. Trying to Xi’an university campus sports culture construction breakthroughs ready to theory and practice.