| June 12, 2014 quadrennial World Cup held in Brazil, as the world’s top football tournament attracts the world’s major media for its tracking reports. Sina early as 1998 World Cup in France on the network news reports made great achievements. The Sina sports channel has set up a "Sina World" theme for the World Cup in Brazil a lot of text, video, images reported. Articles selected World Cup picture Sina reported for the study, the page frame to the picture column settings, the number of reports, report content, reported as the main research methods. The purpose is to analyze the advantages and disadvantages of online media by finishing in the major sports events in the picture column reports presented. Provide valuable advice and reference for future similar network media reports.The article by Sina World Cup group picture of all chart column April 24, 2014 to July 15 were collected reported. Through literature, mathematical statistics, content analysis, case study research methods of Four during the reported image analysis the following conclusions: 1. Brazil World Cup picture Sina reported in the layout is simple and clean, clear classification forum content, easy to operate interactive features rational design; CI design pictures section is not prominent, non-designed logo, recognition is not high. 2. The early release of information in order to attract users; reported a large number of pictures, mainly during the World Cup, the key to the game is reported above-average amount; From the reports is proportional to the amount of the national rankings for the classification reports of view, but is also affected by certain factors effects; as a news event, the news reports in line with the law of preheating, climax, there is weakening. 3. Sina World Cup is not stringent enough to classify statistics lead to diminished user experience; thematic reports unbalanced distribution, mainly in the tournament, women and tidbits, comic-style coverage amount less and less original reporting; Sina entertainment news photo coverage tendency serious and there is rough and messy made phenomenon; 4. In addition to the traditional way of reporting, but also boldly and actively adopting new report forms, but there are some details; 5. Sina in Brazil World Cup photo coverage of women pictures and men pictures are. " nature " of the appearance, the number of reported female images mostly male images with diverse social cognition become rich; Sina World Cup in Brazil, there are more and more women reported relatively pictures nude pictures, but also not treated special technology not considered a minor factor in the audience. 6. Sina Brazil World Cup picture special news coverage in the main picture story and pictures in the game category reported mainly emotional performance based.Finally, the problems of the Brazilian World Cup picture needle Sina reports give the following recommendations: 1. For special reports, designed specifically beneficial CI interpersonal communication. 2. the number is even more accurate classification to improve the user experience. 3. special reports each type of report should be balanced and diverse number of pictures. Excellent original image also needs to be further strengthened. 4. From the point of view of ethics and network construction, the site needs to be handled carefully compare images of women appear naked photos, to give full consideration to the audience in a minor population, purify the Internet environment, and content development to ensure their physical and mental health. |
PDF Full Text Request