Discourse Change Of Sports Review In The Period Of Full Media

With the development of sports and sports news, sports commentary emerged. Sportscommentary as an important branch of news commentary, has become one of thecompetition between media quality products. The emergence of new media to traditionalway of sports commentary discourse has a huge impact, at the same time for thedevelopment of the sports commentary provides new media platform, but in addition to the"crisis" of "crisis" also contains the " opportunities". But with respect to the pace ofdevelopment of sports and sports commentary in terms of the practical aspects of theinfluential theoretical academic study of sports commentary has lagged. In this paper, inorder to achieve a positive transformation, seeking new development, take ball to actuallysay the words sports commentary column for example, in the context of the social value ofa clear sports commentary exists, through the development of sports commentary columnto sort out, the system analysis of the difficulties and problems with the ball to actually saythe words column for the newspaper on behalf of comprehensive sports commentary in fullmedia era faced explore China’s sports media commentary in the new context of the pathand development strategy.In this paper, the integrated use of the theory of journalism and linguistics,communication studies and combined with concrete examples, from the perspective of thechange of sports commentary discourse to analyze our country sports commentarydiscourse in the context of the transformation of the social discourse environment renewaland the transformation of what is happening, and prospects the newspaper sports commenton the trend of the development of the media era.Thesis consists of five parts: The introduction part focuses on the researchbackground, domestic and foreign research status and significance, research methods andinnovations mainly used. The first chapter reviews the definition and characteristics ofsports and sports commentary discourse defines and outlines, in our current newspaper, four medium of radio, television, online sports commentary were the advantages anddisadvantages Compare. The second chapter choice Shandong local comprehensive dailyJinan Times Sport Edition balls to actually say the words sports commentary column, forexample, the development process of comment column divided into three stages, eachstage of the comment text analysis. Based on the interest and the future prospect on thedevelopment process of sports commentary build, using discourse analysis researchmethod, Mainly adopts "text reading" mode, from the language, structure, theme, culture,philosophy is analyzed, five levels of trying to sums up the characteristics of sportscommentary discourse transformation, and the factors of the transition of the words in thedevelopment process of review for quantitative analysis. The third chapter according to thetext analysis, summarizes the social factors under full media era, media and commentatorsitself factors effect on the sports commentary discourse transformation. The fourth chapterin the new media environment, the development direction of sports commentary made areasonable prospect of discourse. Presented for all media era newspaper sportscommentary Development Strategies, described the traditional media should take theinitiative in response to the trend of media convergence, the integration of new media atthe same time, establish a sense of social responsibility focusing on traditional media todeepen comment philosophy; promotion of media literacy commentators; adapt to the newnorm, embracing new media.A short span of twenty years, what will be the balls to actually say the words as therepresentative of newspaper sports commentary discursive change? Can through theanalysis of the text explores the basic trend of the change? These changes can be describedby means of quantified? These problems attracted deeply by the author, decided to use it asa topic, and analyzed by a combination of qualitative and quantitative methods ofnewspaper sports commentary development and changes, and rise to theoretical level, Toreveal the sports commentary discourse in all media era under the law of development,Hope this research can help in sports journalism review writing.