A Study On The View Of College Students' Consumption After "90"

With the further deepening of reform and opening up.and the vigorous development of the socialist market economy,people’s living standards have been greatly improved, the range of consumer goods also expanded.At the same time, people’s consumption concept is also undergoing profound changes.Currently, the generation after1990s has become the main part of college students,and is increasingly becoming a consumer group that has great impact on consumer trends.But their world outlook,outlook on life and values have not fully established yet,their consumption concept also shows immature,unstable state,and there are many issues that cannot be ignored. As the builders and successors of the cause of socialism with Chinese characteristics,the consumption concept they have do not only relate to their physical and mental health,but also affect the consumption concept in our society in the future in a certain extent,and then have some impact on the country’s economy,politic and culture. Therefore,focusing the status of consumption concept of the "post90s" college students,and solving the problems of their consumption concept to guide them to establish a correct concept of consumption, can not only promote their physical and mental development,but also conducive to the sustainable development of social economy.Based on the analysis and study of the status of consumption concept of "post90s" college students,this article discusses the consumption concept of "post90s" college students that it reflected,summing up the main problems,and put forward the education strategies to construct the correct consumption concept of the college students.This paper is divided into the following four parts:the first part is an introduction, describes the purpose and significance of the study, research status, theoretical basis, research methods and the innovation points of the thesis; the second part is the survey and analysis of the consumption concept of "post90s" college students, illustrates the consumption status of college students.and summarized the status of consumption concept of "post90s" college students; the third part summarizes the problems of consumption concept of "post90s" college students, and analyzes the causes of these problems from four aspects of school, family,college students and the society;the fourth part put forward the education strategies of constructing the correct consumption concept of "post90s" college students, including the guiding ideology, objectives and principles of "post90s" college students’consumption concept education,the educational contents and ways.