A Study On The Development Of Low - Young Teaching Materials For Foreign Language In The Age Of Digital Communication

As a branch of teaching Chinese as the foreign language(TCFL) publishing, teaching Chinese as the foreign language textbook for low-school age children is not only a shortage, but also a turning point of TCFL publishing. The reason why we brought up the concept of TFCL textbook for low-school age children is the market of such textbook is not prosperous. Domestic publishing keep confused of TCFL textbook for low-school age children, which the biggest negative reason of TCFL promotion. Therefore, we brought up the concept to analyze the philosophy and mode of TCFL textbook, it also can enhance the level of whole TCFL textbook publishing.First, the paper define and analyze the concept of TCFL textbook for low-school age, and prove the rationality and necessity of it. Only have a clear definition of such a kind of textbook can we create a brand-new specialized TCFL textbooks for low-school age children. Second, during the procession of development of textbook, we should know basic concept of communication and culture, pay much attention to multi-cultural backgrounds and manipulation, improve the idea of intercultural communication to keep the balance between the inheritance of traditional culture and development of modern culture. Third, the development of TCFL textbook should meet the phycological needs of children, to bring up a suitable textbook for children. Plus, we should have adjustment in performance and choices of textbook’s content. Digital composite publish is the best opportunity and carrier of TCFL textbook in digital age. Through the analyze of feasibility digital composite publish to find shortage of it, and put the publish into normal way. Finally, as a combined publisher of united media called "born to oversea", TCSL textbook for low-school age children must break the shortage of traditional marketing and treat all-around marketing as basic way, enlarge the corporation and enhance the accuracy. Only in that way can we improve our sale in complicated international book market.The paper did analyze from intercommunication, content construction, digital composite publish and sale in oversea, aim to create a new concept and guide theory of TCFL textbook. Also, professional rules are necessary in TCFL textbook publishing.