| In recent years a number of international sports competition held in Qingdao successfully,greatly improve the Daocheng public attention and participation in sports, Qingdao sports on thecompetitions of the support, put in a lot of lottery public welfare fund for holding large scalesports activities, propaganda and organized process of fund security. Make a significantcontribution in many fields of sports lottery industry in Qingdao has been in the Qingdao sports,education and social welfare undertakings. The purpose of this research is to deeply analyze theinfluencing factors of Qingdao sports development, provide the theoretical basis and thecorresponding countermeasures for Qingdao sports lottery future health, sustainable development.Because of the current Castle widespread awareness of sports lottery is not high, the surveyby the sports lottery in different parts of the city, district and Jiaozhou city7Qingdao cityconsumers related questionnaire, understand the Qingdao sports lottery group reflect the shape,mental status, behavior status and sellers of group status business status, and the city of Qingdaosports lottery sales media status. In the process of writing the entire research and the use ofliterature, statistical analysis, questionnaire and logical analysis. The results show that:1. Qingdao sports lottery consumers, in the age of18-25years,26-40years old this age oftwo consumer groups constitute the main body of sports lottery consumption, and basically are inlow income consumers.2. Most of the Qingdao consumers have knowledge of objective and rational thought onsports lottery, sports lottery is a fair guess, is different from a gambling bet, but not as a means ofinvestment.3. Overall consumer buying behavior has the relative stability, the majority of consumerspurchase behavior of sports lottery is rational, the monthly purchase frequency and singlepurchase amount are kept in a reasonable range.4. Qingdao sports lottery seller in the proportion of male workers was significantly higherthan that in female workers. The seller group number of nearly nine into a concentrated in the26-40years and41-55years old this two age, the age structure of Qingdao sports lottery salesgroup of the middle-aged and the.5.Qingdao sports lottery sales overall level of business in good condition, all the lottery sellerof sports lottery theoretical knowledge and business knowledge, and participated in theorganization of sports lottery center training and learning.6.From the propaganda way, sports lottery virtual information based on the diversity andeffective means of propaganda, but in sports lottery entity publicity single relative.7.Qingdao City, the number of lottery sales outlets in different regions are different, the number of sales outlets, more Chengyang district north and Jiaozhou City, the number of salesoutlets in several other areas relative to the average.Today is the rapid development of economy and society, Qingdao’s overall developmentcannot lack of sports, Qingdao sports lottery as a new force, is the future development of a veryimportant part in the process of sports in Qingdao.Through the research for the Qingdao lotterycareer planning, provides a theoretical basis for real and scientific detailed development, let theQingdao lottery continue to adhere to the principle of innovation, combined with the concept ofsustainable development, mutual coordination and all aspects of Qingdao, steady step forward, toreach new heights!... |
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