Analysis Of Consumer Culture Under The Influence Of Groups Of Mobile Phone Usage

As a high-tech product, the cell phone has developed more than20 yearsfrom now on.. Phone was a high class consumer goods, when it appeared andthere rarely had groups used it. With the increase of manufacturers andthe decline in prices, mobile phones began to proliferate in thepopulation which has become mass consumer goods. Meanwhile, the phonedeveloped from a communicate tool of single style and bulky figure intoa communication of diverse styles, small figure and multiplefunctions .Mobile phone which was given the cultural meaning of consumervalue, the expansion of mobile phone features with more of a consumer ofcultural products. Therefore, with the development of mobile phones,groups have a deeper meaning to consumer mobile phones, not just theconsumption of the use-value of mobile phone. Group consumption cultureis the key factor in mobile phone use. The consumer culture in our country,because the groups in different eras show the pre-modern, modern andpostmodern social factors .consumption culture in the whole society hasdifferent group performance. Just because of the difference in groupconsumption culture, the difference in consumption behavior came intobeing. So this paper use the theory of different group consumption cultureto analysis the usage of diverse groups and use quantitative data toexplain the diversity feature of current usage of mobile phone indifferent groups in China.