The Introduction Of The Ci Concept To Promote The Construction Of College Image

Along with the social and economic development, the university of progress in the growing influence of university management, based on the way of change and the parents and students get relatively loose education in higher education, the university option in the field of the increasingly fierce competition, the school brand become a strategic choice for the future development of the universities, but also compete, improve their way of running. Therefore, in the higher education field, shaping a good university brand image, the development of university has very important significance and influence.In order to strengthen the college for their image recognition system construction, a better understanding of the importance of implementing image recognition system construction, this paper analyses the university identity system composition and current situation of the development, aiming at the existing problems and puts forward some corresponding measures, and practical demonstration, specific analysis of image recognition system consists of three parts of the form and content of design method, etc.This paper, combined with the design of art education, higher education, economics and marketing disciplines such as knowledge, this paper discusses the university brand image molding the new topic. From the theory of height, systematically discussed the university brand image and brand image, the connotation and the similarities and differences between the university needs to be emphasized the urgency of the brand image. University brand image is a systematic and complex engineering, a complete university brand image contains the university brand positioning, university brand image design, brand image of university and so on a series of content, spread operation is very rich in content.From the theoretical height, systematically discussed the university brand image and brand image, the connotation and the similarities and differences between the university needs to be emphasized the urgency of the brand image. University brand image is a systematic and complex engineering, a complete university brand image contains the university brand positioning, university brand image design, brand image of university and so on a series of content, spread operation is very rich in content. This paper also expounds the enterprises CI comprehensive concept, content, application, University of basic theory and application of CI, And the relationship between the two, in-depth discussion and analysis of college introduction CI strategy shape brand image of specific issues. Finally, the successful introduction CI strategy to promote the brand image of the specific case, on the basis of understanding and pertinently investigated some universities, colleges and universities, summarizes some problems existing in the image, and puts forward some Suggestions and opinions.University is the social public schools and image of internal staff and students in a university in the inner spirit manifested external physical state and the overall view and comprehensive evaluation. The successful experience of the enterprises CI design, mold design introduction CI university college provides the basis for the feasibility of the image.College introduction CI strategy should follow the individuation, durability and operability principles, and from university college behavior identification, identify and university three aspects of visual identification image. Different types of college introduction CI system from the image, and their characteristics, and strengthen their own characteristics, thus establishing good public image, improve visibility and reputation of the school.The enterprises CI precedent to succeed the image of university provides effective reference, but CI and not a panacea, specific and effective only for the universities development and strategy of CI in constructing image is our pursuit of the process.In the process of image in colleges and universities must highlight the school's own culture connotation and national culture. University is one of the world cultural exchanges to rendezvous, university of one's own characteristic and show temperament is national university image construction of priority. Fully convey the visual image of university culture, Chinese universities face the world stage, can play a greater international competitiveness.