Electronic Good Practice And Discussion Of The Service

"Transparency & professionalism" are the key capabilities charity organizations in China are lack of today.The same time,"Information asymmetry" is a key reason of low efficiency of charity activities.The writer is trying to leverage the "C2C on Internet" to establish a "Free Charity Market",significantly increase the matching rate of charity activities,and create some kind of "competition environment" to allow charity organizations to make changes inside-out.So the charity organizations can increase "transparency & professionalism" accordingly,and eventually contribute to the charity,as a special kind of industry,grow in long run.The writer uses e-commerce & business administration methodologies in charity field,and names it "e-charity".This paper is the research and discussion of an implementation/application of the e-charity:the website http://www.donatehour.org.