| Chinese cellular phone market development is gradually maturing. And the marketing competition is also increasingly becoming fierce today. Huawei Technique CO. LTD. is also investigating actively how to develop on this market. On the basis of analysis the exterior environment of the cellular phone market and Huawei internal resources, full consideration Huawei advantage , bad situations and the development opportunity ,the thesis puts forward the strategy viewpoint that Huawei should concentrates limited resources and advantages to satisfy the particular consumer with professional products and service in Chinese partial district first, then, extends to the market of other districts after Huawei obtains the partial advantage.In the end, on the basis of the district market choice, consumer subdividing , the thesis designs the combination marketing strategies of the product, price, channel, sales promotion and the brand according to the different characteristics of the target subdivided consumer market ,which aims at providing the beneficial reference for Huawei succeeding to enter the Chinese cellular phone market and getting great development in the future. |
