Hebei Union Real Estate Companies To Develop Strategic Research

The corporate development strategy is an all around design with competition as its core. Since its establishment, Hebei Lianmeng Realty Company has become a big brand name in Shijiazhuang realty circle. Now under the nation's macro-control on realty industry, Lianmeng encounters obvious threats. So it's urgent for Lianmeng to make a summarizing and analyzing work for its development strategy. This paper first expounds the general theories of corporate strategy and realty industry, in order to make some preparing work for further analyzing. Then by summarizing the experiences of Lianmeng's development, this paper makes a demonstrative analyse about Lianmeng's realty items, so as to describe Lianmeng's development model. After that, this paper analyses the company's external and internal environments and reaches the conclusion that the company, whereas encountering many threats, still has its spearhead in realty industry. Afterwards the paper establishes the company's development strategy, and finally, puts forward related measures and suggestions to enhance and guarantee the implementation of the strategy.This paper holds up a lot of detailed materials about the realty industry and the-company itself, and under the guidance of modern corporate strategic theories, applies such skills as PEST analyse Chart, Regression Method, Function Method, SWOT analyse, Evaluation Matrix of Strategic State, trying to offer to the company a relatively objective and feasible corporate development strategy.