Survey Of The Tourism Market Of Hangzhou City, Friends And Relatives And Corresponding Countermeasures,

Recent years both global tourism and national tourism have gotten great development. In order to meet the increscent and mutative demand and to enhance tourism industry performance, every place pays more attention to developing tourism products and making various planning of regional tourism development. With the transformation of conception of Chinese tourism planning from resource-oriented to market-oriented and product-oriented, the research of travel market is more and more important in tourism planning. Travel market is relative to the consumer of tourism products and the guide of tourism development, so it is very important to tourism market segments and research. The VFR (Visiting Friends and Relatives) market that the paper researches on is really a meaningful segment.From Demography market is composed of persons with the same characters; in the view of economist market is the consumer of a product with some characters. So the paper researches basic characters of VFR market with Demography and Economy knowledge.The aim and mode are different between VFR market and other market, so their motivation, behavior mode, influencing factors and otherwise are different. Now besides some research about the capacity of tourists with the main aim of visiting friends and relatives little research has been done in VFR market, less research has been done to see how the VFR market come into being and develop and how important it is. So the paper is aimed to fill in the blank in this respect. The paper have taken Hangzhou as an example, investigated Hangzhou VFR market's detail information, characteristic and influencing factors through designing the questionnaires and investigating on the spot, used overseas methods of investigation and research for reference and put forward some measureswhich are expected to offer reference for tourism enterprise and administrative department of the local government to exploit, attract and manage VFR market.