| The thesis is based on the transnational business strategy theory andtakes the substance of economic globalization as starting point to analysisthe current conditions of Sichuan enterprises and find the advantages andbottlenecks for Sichuan enterprises to develop transnational business. Thethesis offers some constructive suggestion about development modes andsteps of Sichuan enterprises and further discuss the economic effect fromtransnational business for one country or a region. The thesis is organized as following: the description of transnationalbusiness background, the summary of transnational business theory,analyses of advantages and bottleneck, strategy choice and case study,and the suggestion. The logic is strictly in accordance with theabove-mentioned step. It is integration of theory and practice. The study method used in the thesis is qualitative analysis andsupplemented with case study. The value chain theory and the marginalindustry expansion theory are the major analyses tools to focus upon theimportance of development Sichuan enterprises in international businessand explanation the importance and practice of industry structureadjustment. The modes of green-land investment, M&A of transnationalcorporations, connection with global manufacture network, alliance withmultinational corporation and brand strategy etc. are selective ways forSichuan enterprises to conduct international business. With the development of globalization of world economy in 21stcentury, how to confront the economy globalization and severeinternational competition, how to break through the factors supply anddevelopment space restriction, how to overcome the anti-dumping accusefor the labor-extensive mode and low-end production market anddifferent trade barriers are the main unavoidable fact encountered bySichuan enterprises. The Chinese government urges the Chinese enterprises to go-out andexploit international markets and encourages advantageous Chineseenterprises of different ownership to conduct FDI and push export ofcommodities and labors. This will lead to create a batch of powerfultransnational enterprises and well-known brands. The government alsourges the Chinese enterprises to take part in the regional communicationand cooperation. Under the guidance of the central government, Sichuan enterprisesapply two-step method to realize the transnational business strategy. Thefirst step is to establish general strategic planning under the principle ofsupporting advantageous industry, foundation of transnational businesstheory and connection the practice experiences from advanced countriesof development of economic globalization. The next step is that Sichuanenterprises can't conduct international business without governmentalsupport. The core theme of the thesis is the result of Sichuan enterprises effortsand support from the central government and local government. The thesis tries to explain the following viewpoints: Firstly, the economic globalization is objective fact without anyremoval from any personal ideals. Any country or region can't escapefrom the global trend and tries to emerge into the tide of world economy. Secondly, the development of transnational development should keepthe principle of transnational business theory. This is right for a regionaleconomy. Sichuan enterprises should reaffirm self-advantages strategyfactors and bondages conditions and relocation of all sources. Thirdly, Sichuan enterprises should integrate all strategic factors andrebuild value chain to form specific competitive advantages under theguidance of Value chain theory. Last, the thesis offers the suitable development means for Sichuanenterprises to conduct transnational business after connection ofsuccessful enterprises experiences. |
