Quota Era, China's Textile Export Enterprises. International Business Strategy

China is the biggest textile producing and exporting country in the world. On January 1 in 2005, the global quota for textile and clothing was cancelled. From the day, the global textile industry entered a new era of free trade.In the era of post-quota, how will the structure of international textile and clothing industry change? What kinds of opportunities and threats will Chinese textile exporting enterprises face? How will Chinese enterprises adjust their strategy to new challenges? Following the above aspects, the thesis analyzes the development of international textile trade, and puts forward some suggestions for Chinese textile exporting enterprises to implement new internationalization strategy.The thesis is composed of four parts:Chapter 1: The structure of world trade of textile and clothing. Now the structure of world trade of textile is mainly composed of three parts: America, Europe and Asia. The trend of market localization develops continuously. In the product structure, the developed countries predominate high-level products, and transfer the production through outsourcing.Chapter 2: The survey of Chinese textile and clothing export. The total growth is steady, but the level of international dependence rises continuously. Export concentrate on main markets. Export products are mainly low-technique OEM products, lacking design. Export channel is simple. Export price is declining year by year.Chapter 3: The trend of international textile trade and the opportunities and threats Chinese enterprise face in post-quota era. Along with the canceling of textile quota, China's textile export will rise in quantity as textile industry has comparative advantage in China. But the threats are also serious: the deterioration of international environment for textile trade, special safeguard measure, anti-dumping, the intensification of world market competition, the arrangement of local free trade, etc.Chapter 4: The internationalization strategy of Chinese textile exporting enterprises. This chapter is composed of two parts: adjustment of Export marketing tactics, and strategy of foreign direct investment. The previous marketing tactics of textile export lacks planning of marketing mix focusing on market share. Chinese enterprises are becoming the processing plant of international brand. The thesis launches detailed analysis for adjustment of marketing strategy according to the "4P" marketing mix.Facing severe international competition and domestic productivity excess, "go aboard" strategy become realistic for Chinese textile enterprises. Chinese textile enterprises have certain advantages in foreign direct investment. But there are some key points to pay attention to: feasibility research, investing market, cooperating colleague, and brand exportation. At last the paper introduces two cases to narrate strategy of foreign direct investing for Chinese textile enterprises.