| Through the management of more than 20 years, at present, the China's consumer appliances industry has already developed into a very ripe phase. However, after more than ten years' high growth, it has fallen into the predicament since 2000. By the looking of domestic situations, at first, the extensive upgrade of the consumer appliances' trade has not been finished yet. For these types of products become convergent, enterprises are too tired to deal with price competition and the profit is compressed in a large margin space; Secondly, the consumer appliance trade has already tended towards the saturation in domestic market. From seller's market into a buyer's market progressively, it has been changed .In order to fight for the limited customers, the competition between enterprises turns white-hot day by day. Third, the expansion of import consumer appliances and overseas-funded enterprises causes the more strike in domestic market. In the international market, through excellent cost performance, national electric products have gained some markets, but the shade of trade friction has been perplexing the China's consumer appliances industry all the time. It makes the step which expands the overseas market of China's consumer appliances industry slow down.The deterioration of market environment aggravates the competition of consumer appliances. The original way through which operating costs is reduced and the profit is expanded has lost its efficiency. The investment for R&D is so little that directly influence the consumer appliances. For looking for a new profit point of growth, consumer appliances makers have been giving their attention to the logistics link which is not noticed all the time. They use all sorts of logistics strategies and make great efforts to reduce the expenses of the logistics link. Through several famous industrial and commercial enterprises ,the study will investigate the existing logistics operation modes of China's consumer appliance industry, analyse and compare about these modes, and propose the development of the China's consumer appliances logistics operation mode. |
