Jiangsu Provincial Tourism Investment Environment Evaluation And Policy Recommendations

Under the promotion of reform and open policy, the tourism industry of china has growing up into a new and expanding industry rapidly, to adapt the increasing demand of tourism markets home and abroad, relying on the abundant domestic tourism resources. Sticking to the government-dominant strategy.However, with the conversion of market mechanism and the development of tourism, the obsolete view of less investment, rapid effect, and high production should through away. Without high level programming, it is difficult to embody the domino effect of tourism industry. Then, the function of market mechanism and enterprise entities should be exerted. To attract investment and utilize the capital and technology, the favourable investment environment is essential. Only with the objective, exact, scientific, and comprehensive evaluation, the region can import and utilize foreign capital efficiently. Surrounding the point, the article establish the model to evaluate the investment environment of Jiangsu province, with the all-around description and analysis. Apply multi-variable statistic factor analysis model to carry through the quantitative analysis of the 13 prefectures of Jiangsu province. Thus the objective evaluation of the investment environment of the prefecture is significant for the government to constitute the development strategy properly.The article are divided into four parts:Part One (chap, 1&chap. 2): At the beginning of this part, the author puts forward the main topic and illuminate the background, purpose, and significance of the study, the whole frame of the article in addition. Then discuss the theory of tourism investment environment, review the foreign concerned research headway, and summarize some research methods.Part Two (chap. 3&chap. 4) : the common elements of tourism investment environment are firstly analyzed one by one, including economy running, location, basic facilities, tourism human resources, government policy and situation of the society. Then the special factors of Jiangsu tourism investment environment are deeply discussed, such as the situation of tourism resources, the tourism market, the whole tourism industry development, tourism human resources, and the SWOT of Jiangsu tourism industry development.Part Three (chap. 5): the author establishes the evaluation system of investment environment, applying mean square deviation decision-making law to calculate the investment environment rank of prefectures of Jiangsu with brief comment respectively.Part Four (chap. 6): According to practical condition, in this part the author brings forward the measures and countermeasures of optimizing Jiangsu tourism investment environment. According to the present situation of Jiangsu tourism investment environment, using the succeeding experience of developed area for reference, the author puts forward the measures and countermeasures of improving the investment environment: ﹊mplement government-dominant tourism development strategy; (2) implement innovation project; (3) innovation of management and organization in tourism...