Jianye Residential Group Development Strategy Probe

Estate is necessary for human daily life, and it is also the we ion part of notion economy.In our country, estate companies have very short history and are not me fare hi market. Witch defer economies reforms, market and law sicken is getting more and more mature. In the mean tune, the competition environment that estate companies face is keeping varied, the inference factors are getting more and more complicated. Competition is not only annoy estate, companies, but also among companies chichi are intended to enter estates area. Instates gore, big company is getting signer, small company is getting smaller. Company integration occurs very often. Buger rather than seller before decides the market. In this case, company mangers need to study the strategy of enterprise strategy is land of art inflating the fat rue, the foremost flatware of it is fit table, this is by strategy plan, company finish integration of management idea, company good, external environment and internal source, Then carry out the casting development of the company.From the view of management theory, by studying the foundation and the development of jingle Estate Company, the paper has the followinmng innovations1 > The development of cheese estates is very special and successful in china.2> Meetinnthe customer beguilements, changing with customer variation, suiting with competition variation, fitting with knowledge economy are all the strategy of jingo estates company . The paper also provides a strategic analysis frame for jingo to improve its management level, confront with challenge, solve internal problem and carry out its lasting development.