Jiangsu Huaiyin Brilliant Solar Marketing Strategy, Design,

Huihuang Solar Energy water-hotter corp. Ltd. Specialized in solar energy production, has got good marketing performance in R&D, channel marketing, after-sale service and is construction etc. Especially, its R&D ability has ranked top among relevant companies in the same fields. However the company has met across difficulties among the competitive water-hotter markets because of the deviation marketing of strategic orientation, strategic implementation and inside management.In this paper, by analyzing the inside and outside marketing environments, the author puts forward the strategic orientation of taking use of strength, upgrading weakness, grasping opportunities and avoiding threats, secondly the paper orients for marketing strategies of the company and designs short term, mid-term and long tern strategic goals. In the last part of this paper, differentiation marketing implementing strategy and renewing strategy of Science & Tecnology have been designed and relevant supporting system been stated in detail.