Status Quo And Development Of Regional Economy With Local Characteristics - Yanbian Liquor Business

Yanbian has a long tradition to manufacture liquor that plays an important role in people's life. The liquor-manufacturing enterprises once contributed tremendously to Yanbian's economic development. However, due to several reasons such as lack of new products, the brain drain, and sluggishness of the development of the enterprises, the output and efficiency of liquor-manufacturing enterprises have been declining these years. Furthermore, more and more liquor from other regions has poured into the local market, which results in the loss of the market share of the local liquor products. This paper analyzes the theory of the regional characteristics economy and researches on the current situation of the liquor-manufacturing enterprises of Yanbian Prefecture, and points out finally that the characteristic economy is the only option for the liquor-manufacturing enterprises of Yanbian Prefecture, which is to take advantage of the animal and plant and fruit resources peculiarly to Yanbian Prefecture to develop liquor with regional characteristics. The ultimate goal is to make liquor the product with strong characteristics of Yanbian Prefecture, and make the liquor-manufacturing enterprises have their own characteristics and become more competitive.