Real Estate Brand Building And Operations

The real estate industry in China has been involved in the new age of brand competition. The marketing environment of the industry is undergoing considerable transformation, the most important of which is that the brand system of real estate should be set up. More and more real estate corporation has paid attention to brand marketing. On the other hand, the present managers and scholars generally have some confused ideas about the theory in sphere of brand learning. When all is said and done, there is to be a long way between today and future. We have to confront the reality of the branding of real estate, the challenge that we have never meet.The study in this field is involved in establishment and management of real estate brand. It is based on marketing theory and branding theory of manage science, it is utilized by social science methods, such as document study and investigating analysis. To the target, the first step is to define the proposition "establishment and management of real estate brand", including brand ideas, the constitute of real estate brand, brand image, brand value, consumer study, brand property management, brand communication, and some other relative studies.By researching and analyzing the contents above all, we can find out the features of real estate brand, and the ways of managing the brand in real estate enterprise in competitive market.