Automotive Marketing Research And Innovation

Auto industry is one of the brace industries in the developed country. It stands for a national colligated strength and science level,.also means an important symbol of the country social devepoment and indicates to coming to the modernization industry. And the auto indhstry is a capital flight ,technical flight, high vicical industry . It can bring along the synchronous celerity ,develop all kinds of fields in the society. However, Aoto marketing also is an utility factor that not only stimulates consummation,drags interior demonds, but also drives the auto industry to develop persistently and healthily. It can reveal well the developing foreground of the country's auto indudtry,which comes through the developing stage and the problem encountering inevitably (economy, environment, science and technology, manufactureing level etc.) also can base it to find countermeasure which suits the condition of country.However, because of history, our country's market economy system still lies in a stage that needs to perfect further .In a country ,market economy is not integrity. It is rather more hard to strengthen nation auto industry, so the new research to marketing industy in the auto market will restrict the gradual development of the auto market in that country, and will bring to the ''bottle-neck"problem that the whole auto field develeops further healthily. This task basing on this point just comes about,which has a much realistic meaning.The text bring to bear the traditional study method , the historical study method and the systemic study method which emphasize the face How to constitute and hold customers relation. The text encircles , the customer are regarded as the attention focus . From the customer demands to the customer satisfaction , it goes on the innovation research in exceeding customer expectation , building the long-time customer relation and holding modern management ideology of customers ,the world tide marking research in the cuurent .which educes ,who takes the lead in gaining and holding customers ,whose company has a existing and developing basis .Contrarility , the company will be abandoned in the market competition .Therefore ,it is a long-term task which the enterprise will face to holding customers in the future ,which is worth affronting actively and studying with great concentration .