| Shan Dong Seven Color Panel Co., Ltd(SDSCP ) was founded in 2001.Lack of research about market, SDSCP has not drawn up marketing strategy. The whole marketing is hi chaos.This thesis is the research report about marketing strategy in SDSCP . Marketing strategy suitable for the actual condition in the enterprise is laid down in order to guide the actual operation.Conclusions are as following:1. SDSCP should accept focus competitive strategy to provide the best services for the big wall decorating companies in target markets .2. SDSCP should put special emphasis on expanding the market shares and strengthening market position.3. SDSCP should set prices according to general market quotations.4. SDSCP should set its agency offices in least tune.5. SDSCP must take appropriate measures to adjust the internal structures. |
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