Henan Shenhuo Coal & Electricity Stock Company Development Strategy

The quantity of resources is limited. So being a resources mining enterprise, it faces a problem: how can the firm develop in long-run?This text goes on while making every effort to combine the theory of strategic management and enterprise reality of the Shenhuo Company. Through analyzing, appraising, the development strategy of the company is made, combining the influences of the company culture and company politics. At last, the relevant questions in the strategy implementation course have been discussed about.Through studying, this text thinks: The macroscopic environment is to ascend to benefit to the development of the company as a whole. There is an enormous development room in the coal industry. The competing in coal industry is vigorous, and Shenhuo Company has the very strong competitive strength. The company has the advantages, such as powerful management troops, the positive and upward corporate culture etc., but obvious disadvantages also exist in the aspects of employees. So the Shenhuo Company should catch the favorable opportunities presently, give full play to one's own advantages. While strengthening the coal staple, the company should carry on the chain extension of the industry, pool in coal, electricity, aluminum, coal chemical industry, and improve the ability that the enterprise resists the risk. The company should pay attention to overcoming the inferior weaknesses of the enterprise. However, the management environment of the enterprises is full of changing. The company should match strategy to environmental changes.