Love The Shide Gong Secretary Marketing, Organizational Change - Deep Mode

Organization competence is one kind of important competences in enterprise, is a effectively tool to improve management, and a method to improve organization performance. Management organization reform is a result when a enterprise meets the changed market.In this paper, the writer researched some popular organization reform theories, such as BPR(business process re-engineering) and organization reformation, and based on the actual situation of Aiside, the writer put on his market strategic --the inner sea action and his new organization model.The inner sea action means Aiside must build up her structure office in many important city in china, this office can help Aiside meet more customer's requirement and fit the changed market environment immediately, by promotions management and retailer management, Aiside can get more market share.On the basis of inner sea action, the writer designed the organization of Aiside: powerful center function department and powerful executive city office, with the help of DRP and KM, the writer designed the vertical command system, horizontal harmonize system and control system.At last the writer evaluated the innovation effect of aisidi inner sea action and get some conclusions such as: organization reformation is a key method to improve organization performance and competence, organization reformation must meet the enterprise stratagem and market tactic, requires enough personnel supply and needs the leader participating in personally.