The Development Of Chinese Tourism E-commerce Research

The application of electronic business is developing at very surprising speed now. In 2000, the global sales of electronic business exceeded US$420 billions. Inside it, the electronic business exceeded US$63 billions. More than 200 millions people, consumed the service provided by network related to Tourism Industry. And the global electronic business has been developing at the speed of 350% in 5 years . The combination of tourism activities and electronic business is a main orientation in Tourism Industry. The swift and violent development of electronic business provides the new opportunities and challenges for strengthening the Tourism Industry of China.However, facing with the challenges of network times, we can find some mini-enterprises are still impervious, they don't know where to start and how to develop the electronic business. Or some other mini-enterprises are shilly-shally, they are afraid of lacking the necessary knowledge of it.To most medium-sized or mini-sized tourism enterprises, the development of Internet is directing them to make a change at higher speed. In order to survive, they must find reasonable settlement according to their scopes and abilities for competition. For example, as far as hotel is concerned, the flexibility of network can provide it more chances to attract more foreign guests and make them know of its products and keep communication with them. In the same way, travel agencies can enlarge their business into some other fields through booking on line.This article starts from the study of domestic and foreign electronic business and gives definition to it. And also, it discusses the feature, function and application of tourism electronic business. In the following, it analyzes the necessity and feasibility of the development of tourism electronic business from the trend, opportunity, challenge, strategy and market demands of Tourism Industry. In the end, it puts forward the detailed strategy and operating procedure for the development of tourism electronic business.