Based On The Advantage To Vigorously Develop The Western Tourism

Since the opening to the world, the historic transition from "the big country of rich tourism resources" to "the leading country in Asian tourism" has been got. To be a competitive in the worldwide tourism in twenty years is the new target. In order to attain it, western areas have to root on its advantages and pay attention to develop featured tourism. Western areas enjoy the wide land and rich tourism resources, which settles the basis for the development of tourism. In all kinds of resources, tourism resources are the most potential to the market and the development. Western areas should make good use of this advantage, and try best to turn the tourism advantage to industry advantage and economy advantage. After discussing the function of the tourism, this article analyzes the situation of the western tourism resources and function in the western development, then points out that the particular resources advantage and the history opportunity of western development facilitate the development of featured tourism in western areas, and then describes the status quo, opportunities and challenges for the western tourism, finally, summarizes the measures and suggestions.Studying the strategies to the featured tourism of western areas has the theoretical and realistic significance for the leaders' decision to development western areas, to optimize the industry structure, to make use of the advantage of featured resources, and to persist sustainable development strategy etc.This article provides some basic thoughts for the development of western tourism.A good age for China's tourism has come. World Tourism Organization predicts that China will become the largest target country of into-coming travel, and the one of the big four customer countries of out-going travel. In the 21st century, China's tourism is experiencing the transition from the new economic growth point to pole industry and from the big country to strong country in tourism. Western areas should catch the history opportunity to set up the industry system of featured tourism, to clear steel of the obstacles to the growth and to draw up the related strategies.