Chengdu Shoe Of The Future Development Of Road

With a long history, the industry of leather shoes has become one of leading industry in Chengdu economy development , which its GDP being over 30% of that in Wuhou District. As a labor-denseness industry, it provides great employment opportunity for Sichuan Province. In recent years, more and more focus are given on its development. Sichuan government also puts forward the object and project of constructing Shoes Capital in West ChinaNowadays, Chengdu has become one of four leather shoes bases in China, the global greatest shoes production base. The shoes industry in Chengdu faces the opportunity as well as challenge under the integration of global leather shoes industry. How to recognize the present situation, and push its more and more development with right manner are the most critical task for all shoes enterprises and relevant organizations' concerns.The purposes of this essay are: First, to clarify the mainly problems and key development factors of Chengdu shoes industry by analyzing its present situation and developing trends. Second, under the strategic development, to provide some proposals and references on shoes import and export, which most Chengdu shoes enterprises concerns.On the first step, this essay gives illustrations on the history and reality of the development of Chengdu shoes industry. And then, combining with the fashions and trends of global shoes industry development, gives analysis on Chengdu's position.The second step, to compare transversely with other three bases in Chinaon dimension economy and diversity business and illustrate some features and key elements of industry development. And furtherly analyzing the overall status of the shoes industry in Chengdu on the comments of the key elements,it pointed out the basic advantage and disadvantags on the overall competitivness. On the conjunction of the general enviroment and developing trend in the world and China shoes industry, it pointed out the major problem and developing opportunity of Chengdu shoe industry.As for the major opportunities Chengdu shoes industry faces, this article pointed out that it's from two major sides:1, In the area of low-price products, the opportunity may come from the transverse in the internal industry. It may happen that the production of the low-price products transverse more to Chengdu through the readjusting the relative resources in China on the situation of this kind of production keeping fixed in the world. This kind of situation means Chengdu must capture more shares in this mature markets.2,In the area of middle&high price products, Chengdu grow faster than other competitors to get bigger shares.On the basis of objective analysis about these developing trend, this article gives his comments on the overall targets of this industry. Furthermore, the practical methods to achieve this targets will be mentioned in this article as a suggestion.After the basic analysis of the general industry, this article goes on talking about some practical actual problems the enterprise may face, take brand developing and foreign marketing as an example. This article tries to analyze these problems by using the tools of competitive strategy toemphasize how to face and understand these problems as a enterprise. Then, by the conjunction of their own actual situations, the enterprises should develop their proper developing strategies. Meanwhile, the article also points out that the FOCUSING strategy should be much proper to the most of local business.As for the marketing tactics in the inner markets, this article figures out that the shoes business should understand the meaning of the brand development at the first. Then, on the basis of considering their own competitive strategy, it should use scientific marketing tools to develop their inner markets.As for international markets, this article figures out that the shoes business should understand the foreign market's environment very well to select their own proper customers and get...