Play A Combination Of Knowledge And Capital Synergies - The Dawn Of The Shares Of Investment In Chase Shares Case Studies

The integration of intelligence and capital is one of the widely existing cooperative methods among enterprises and among key production factors in the time of intellectual economy. The combination of the two undoubtedly is in conformity not only with the characteristics of the present time but also with the actual demand of economic development. This thesis through a pair of cases study is mainly focusing on two issues. One is whether or not the integration of intelligence and capital will produce synergy effects. The other is how to conduct design and management in this strategic integration so as to ensure the real implementation of such synergy effects.Referring to the first issue, this thesis mainly elaborated it in theoretical way. Due to the feature of the common sharing of intelligence, the law of increasing utility and the characteristics of capital use for maximum profits, the integration of the two will produce coordinative connecting points, which not only industrialize scientific and technological achievements, but also include investment and alliance relations among capital operating firms. The synergy effects are certainly the economic returns of such connecting relationship. Concerning the latter issue, this thesis analyzed the cooperative wills and capabilities of both partners in accordance with their actual conditions and made a frame design and explored investment management strategies. That is to say that the fundamental aim of all these work was trying to give a full play of the synergy effects. The synergy effects are the theoretical foundation and designing principles of investment plan.Case study is the way adopted in this thesis. By a thorough investigation, this thesis selected two model enterprises. One is typical intellectual firm, Chengdu Shuguang Co. Ltd. And the other is typical capital intensified firm, Ningbo Datong Co. Ltd. as the study cases. On the detail contents of the study,first of all, under the guidance of the basic theory of the integration of intelligence and capital, it made an analysis of the cooperative intentions of both Datong and Shuguang at their respective positions and affirmed the positive significance of their cooperation. Secondly, it conducted a detail analysis of investment values of Shuguang Co. from three sectors of its exterior environment, RD & marketing capabilities and finance to make sure what are its strong and weak points, and its internal potentials and the urgent problems it should handle and giving a clear picture of the investment value by investing Shuguang. Thirdly, based on funding and fund use plans of Shuguang Co., it analyzed its urgent demand of investment from Datong Co. and has done a basic calculation of investment return and reached a possible win-win conclusion. Fourthly, it explored the way of investment suitable to Datong Co. On this basis, it designed an investment plan for Datong Co. to purchase shares of Shuguang Co. and it also undertook a rather systematic study to prove the feasibility of its investment plan. Finally, if offered basic proposes for integration and management after Datong made an investment in Shuguang.