| The 21st century is a century of globalization of economy and finance. With the successful entry into WTO, banks of China are confronted with not only the competition of domestic competitors but also the challenge of foreign ones. Consequently, in order to improve the competitiveness of commercial banks of China, the research on competitive strategy of them will be helpful.In this paper, it analyses the competitive strategy of commercial banks mainly using Poter ?Micheal 's theory. At first, it takes an overview of China's banking market structure. The highly monopolized state of banking indicates that different competitors have their own advantages and disadvantages. In view of them, it respectively discusses their competitive strategies. Then, it puts up some suggestions that effective tactics be applied to improve the competitiveness of commercial banks. Finally, it gives a vivid example of the Zhongyanglu branch of Guangdong Development Bank to explain how the emerging banks gain competitive advantages by certain strategies.During the establishment of China's market-oriented system, banks' development is very crucial if we want to make China an advanced financial country. So the discussion of strategy and tactics of commercial banks is essential, which will benefit their sustainable development. |
