High-contact Service Business Customers Satisfied With The Strategic Research

This study is to present the process of a high-level customer contact companies setting up the strategy of customer satisfaction. For service industry companies, setting up and implementing the Strategy is very important and complex considering the intangible nature, the inseparability of production and consumption, the perishability and changeability of service. Based on the level of customer contact between enterprises and customers, the service section has fallen into three categories: high-level, middle-level and low- level companies. Analyzing companies with high-level customer contact, as the longest contact time and easy interaction in the delivery process, the paper will point out the advantages and disadvantages of obtaining customers' satisfaction, and design a fuzzy mode in evaluating customer satisfaction. After researching a restaurant in detail as a "real world" example, this paper will explore the entire process of implementing the Strategy of Customer Satisfaction. This strategy will also include the evaluation of customers' satisfaction, molding the thoughts of serving the customer, training and motivating of employees, building up the service system.