Discussion On Existing Problems And Countermeasures Of Enterprise's Marketing

The importance of marketing has been more and more realized as a necessary part of corporations in today's globalization and time-based competition. The present paper are trying to review the successful modules of international famous corporations ,seeking to analyze the reasons of current problems in our own corporations. some solutions are also given in the paper, such as brand build-up strategy, marketing analyzing and team-building, etc.The concepts of Marketing has been brought into china since 1980's.It's a relatively new concept in China economics. Compared with the successful marketing modules more than 100 years of international firms, we have to admit we should learn too much from them to strengthen the competitiveness of our companies.As the entrance into WTO, our firms are facing the new era, the advancement of information technology and the use of the internet make the globalization and market changing more rapidly. Marketing are playing the key role in the development of corporations and our country.