Group Bus Development Strategy

This paper explores the sample of the developing strategy of bus in Sany Group. It's also the achievement abstracted and summarized from the actual experience which was operated by the author.Basing on the Michael Port's competence strategy, using the analysis theory of behaves and process in competence strategies, absorbing the advanced thoughts of the Resource Theory, the author has researched and analyzed the present developing strategy and the marketing strategy in the business units of the Sany Group. Being the result, the paper marks the group's abilities and status of the developing strategy in all fields, captures the present strategy problems and forms the adapting selections. In the end, it indicates the latest developing strategy is to introduce the bus manufacturing in Sany Group. In the process of strategy making, the paper emphasizes the features of industrial structure which decides the enterprise's competing position and it's profiting level. In the process of actualize diversfication strategy, it's the key to choose an adequate industry to gain the preponderance based on the enterprise's resources, abilities and competing preponderance.An enterprise needs prompting it's core ability, the every unit in deversificating process must grow its core ability which is the standards to position all resources. On how to point out a start of an efficient developing strategy, the paper pays more attentions on marking the enterprise's resource and the competing preponderance, also on the affection of the outer environment. At the same time, through analyzing the features, developing scope, market environment of the bus industry and the value link, resources, abilities and competing preponderance of the enterprise, the author manifests the principle of making strategies,controlling and guarding to keep the developing of the bus strategy in Sany Group.