One Hundred Shite Supermarket Marketing Strategy Research

The concept of supermarket has not been long before it appeared , but it is developing very quickly .It is expected to be the main force of retail circle in China by 2005,topping the business of department stores.Best Supermarket is three years old . During this period ,the market is changing,the competition of the same kind is serious,so the management condition is not very well.In order to make Best Supermarket best,now it is necessary to research the marketing strategy.First of all,we need to analyze the surroundings of Best Supermarket to make sure if it is good or not just we know its position in market and its aim market and make the marketing strategy of Best Supermarket.The research of commodity embodies our own feature.The pricing strategy definites the price making method and price standard.In service strategy,we need to make the standard of customers service.At the same time,we know a good marketing strategy helps attract customers consuming and establish a good image of Best Supermarket.Lastly we will strengthen the management of marketing process to make the aim come true.