Economic Refining Polypropylene Product Marketing Strategy

With the development of the system of Socialistic Market Economy in our country and the China's entering into the "WTO", especially in recent years, as being up dramatically of the price of crude oil and the pouring onto the domestic market of the overseas products, the competition of petrochemical product is becoming sharper and sharper. Each of petrochemical companies is studying to make up a set of marketing strategy and tactics that can adapt company to market conditions to instruct operation in order to improve competition ability.Marketing theory is applied and method combing theory with reality is adopted in this paper. As the major petro-chemical product in JiNan Refinery, Polypropylene resin is researched, not only studying production condition and sales situations, but also analyzing and predicting its market. After that, it gives a more complete marketing tactics about Polypropylene resin.