Development Strategy On Chengdu Shudu Building Corporation

Shudu Mansion Co., Ltd. (hereinafter refers to as the company) is not only one of the enterprises that conducted the "joint-stock company " test earlier in Chengdu, but also is the first "stock-issuing enterprise" after China began to carry out its open-door policy to the world. The company takes the initiative to issue its excessive price stock in Beijing STAQ system as well as the first enterprise to run both corporation stock and the public stock. At the same time, the company is among the eighty enterprises which launch the modern enterprise concept idea in Sichuan. The company has felt incapable of action since it has gone through the hardships in pioneering work, unforgettable experiences in the fundamental and growing period, glory and the brilliance of the maturing period, from Chengdu Industrial Trading and Trust Co. Ltd. to today's trans-industry corporation. In the past twenty years, the company created outstanding achievements. However, as the planned economy has been converted to the market economy, and the market economy has been established and self-improved, the company was confronted with the growing complicated surroundings, and could not support the corporation merely with the profits from the property of the sole mansion. Is there any solution? The capital was in shortage on account of the misled investment and wrong directions of operation that was raised when the stock went public. This makes things worse. In the meanwhile, the internal and external problems are gradually getting more and more intensive and keeping increasing in quantity. The income basically falls short of the expenditure. Thus, the company falls into the predicament nowadays.The reason why the author chooses the company as the subject of his thesis is that he personally regards the company as the example of manyother corporations in China. These kinds of enterprises have the advantages in raising money in the stock market, but are financially embarrassed because of the wrong directions of investment. Therefore, the explorations and the investigations into the case as well as the pragmatic and operative solutions that follow are of great value and significance. Further more, the explorations and investigations not only can help improve the company's economic returns, but also can solve the problems that are puzzling many other corporations that have gone public in China today as well. Besides, these corporations, which represent the tendency of the China's economy, strengthen themselves, arm themselves with scientific management and right decisions .It is of tremendous value as for reference. The first part of this article gives a brief introduction to the company's development history, structure of shareholding, industry and organization, achievements reached, as well as the present predicament.The second part of the thesis analyzes the advantages and disadvantages of the company. Matched with its competitors in enterprise running and operation, advantages of an organization often reflect strength of its own. On the other hand, disadvantages of an organization often also reflect weakness. Therefore, it is extremely important for entrepreneurs to be aware and understand the existing advantages and disadvantages, especially in formulating the developing strategies.The company's major advantages: well-known brand effectiveness, valuable reserved resources, smooth funds collecting and circulation channel, favorable location geographically.The company's major disadvantages: exhausted financial situation,irrational industrial structure, weak capital and profits increase, strenuous hindrance from debt, scattered management, successive lawsuits.The third part works out an exploration on strategies of development of the company. This is also the key part of the article. In the first three parts, the author gives a brief introduction to the history, the present difficult situation as well as great challenges facing the company. furthermore, the author also comprehen...