Changsha City Real Estate Development Strategy Study

Real estate industry plays a crucial role in the construction of a city. The building of a city can make deep impressions on people, which reflects the cultural position, architectural style, representative characters, local customs and' traditional practices. With China's entry into WTO and the rapid development of Changsha's economy, society, culture and constructure of the city, the real estate industry in Changsha is faced with not only unprecedented opportunities, but also many kinds of difficulties in developing. Based on results of a lot of practical investigations, academic researches and comparisons of situations of real estate industry in Changsha with that in other cities, this paper analyzes the present situations and existing problems of Changsha's real estate industry and points out that the competition of foreign enterprises, the low degree of openness in renting system, the inefficiency in management, the conflicts of administration and practice, the lack of legal consciousness for agent services, the nonstandardization of real estate management companies and the distemperedness in supervisory systems pose the outside threats; ill managerial system, low technical level, small scales of companies, few measures for financing and marketing, poor quality and high prices of products pose the inside problems. Furtherly, this paper puts forward that taking the chances of entry into WTO to promote development, applying assets recombination to establish large-scale enterprise group, constructing applicable buildings to meet various demands of customers, strengthening the legal system to regulate the actions of intermediary companies, accelerate the innovation of financing technology to quicken the developing paces are the 7 key strategical measures for development in Changsha's real estate industry.