China Post's Universal Service And Not The Industry Development Strategy Research

Known as the Beijing Postal Strategy, the 1999 Universal Postal Congress approved the objective, which ensuring the provision of a universal postal service that allows customers to send and receive goods and messages to and from any point in the world. The constitutive of China rules that the right of Chinese secret and liberty of communication is protected. So China Post provides a universal service with mail monopoly. Although legislated monopolies reserve most of the domestic markets for China Post, some domestic markets have been opened up to competitors. On the one hand, China Post continues to fulfill the public service obligation of universal service mandated by government. On the other hand, China Post has faced the realities of the new economic forces of deregulation, globalization, liberalisation and, to a lesser extent, privatisation. The environment in which postal services operate has changed dramatically in recent years and all indications are that the pace of this evolution will continue to accelerate well into the future. China Post is expected to keep pace not only with developments in the technological field, but also with rapid economic and social changes. Of course the main challenge for China Post is to find ways to effectively counteract substitution of physical mail by electronic communication and, at the same time, to use the opportunities offered by new technology to expand and improve the products and services. For example, e- commerce will offer opportunities to provide new value-added services based on the trust customers have in the post office, establishing trusted intermediary services and acting as certification authorities that guarantee the authenticity of electronic messages for both senders and receivers.In this thesis, the author points out the Postal system reform is the most important strategy to convert China Post from protected government organizations into competitive, customer-oriented businesses. It depends on both the availability of outside resources and on a government's willingness to make.By the SWOT analysis tools, the author has also researched the possiblility of postal reform from two aspects, universal service and commercial management. As the result, the author thinks that Specialized strategy, Diversification strategy, Capital strategy and Global strategy are the way to the success for China Post.