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China's Aluminum Extrusion Industry Competition And Lvcai Chang Strategy To Adjust The Study

Posted on:2003-10-02Degree:MasterType:Thesis
Country:ChinaCandidate:M ZhouFull Text:PDF
GTID:2206360092965248Subject:Business Administration
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According to the technology and consumption, the countries producing the aluminum section can be divided to four levels in the worldwide, and the different levels are mapped with the different developing periods of the aluminum section industry: China is in the fourth level, and now is at the starting stage. The special characteristic of China's extrusion aluminum industry is "small". The technology and equipment level of China's extrusion aluminum industry falls 25 to 30 years behind of the advanced international level. In China, 75% of the aluminum companies, extrusion machines and producing capability are collected in the developed coastal cities, so the industrial distribution is not reasonable. The operating rate of extrusion machine in China is only 35% or so, which falls long distance behind of the developed countries' level, and is less 30% than the world average operating rate.Over the 90% of China's aluminum section for building belong to the low level product, the rate of high additional value product is low, and is lack of the famous brand. China's aluminum section's producing and consuming is mainly for building, the rate is 75%. Due to the overproduction, the industrial benefit is very low.After the chemical industrial policy took effect, the plastic frame industry achieved the rapid growth. The market rate is 33.4% and only less than the aluminum frame. The plastic section struck the market of aluminum section violently. It is predicted that after about 10 years or more a period of time's adjustment, the amount of extrusion aluminum enterprise will be reduced to 300 or so. The regional distribution will be more reasonable, and the production construction will be more suitable for the market requirement, and the large industrial economy scale will be formed.It is impossible for Beijing Aluminum Section Plant to get away from the predicament relying on itself, we must hold the following two opportunities: the first is Beijing Aluminum Section Plant is turned to the local government; the second is domestic & international customer paying more attention to the "Olympics" business chance. We should contact with the cooperation company positively, and look for the cooperation opportunity, and create the fund channel by joint venture and cooperation, and change the capital construction, and reform thoroughly; Adjust the equipments, craft, and product construction appropriately, add the product surface process method for expand the product line; re-make the business process flow, and set up the enterprise's core competition ability; Develop the high level building section products with the high additional value, and increase the product profit ability, and make the enterprise shining with vitality.By the adjustment of the capital construction and production construction, produce the high level building section and frame product with high additional value mainly, regarding a little amount of industrial section as complement, after 5-10 years, the capital construction will become reasonable, and the brand is famous in Beijing, Tianjing, and Hebei, and can produce 20 kiloton model section product and 400 kilo square meter frame and act wall product per year, and can support high level decoration design, section producing and installing etc., and the enterprise has suitable scale and is full of competition ability.
Keywords/Search Tags:China', s
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