China's Chain Retail Business Development Are Discussed

Promoted by the rapid development of economy that Industrial Revolution brought forth, the chain store, as a new management method and organization method of commercial enterprises in modern commercial industry, born in USA and swiftly spread the whole world. Between the end of 19 century and the beginning of 20 century, the chain stores have been ordinary in Europe. At the end of 1920' s, they entered into Asia, appearing in Japan at first.Compared with the development of chain store abroad, though the chain store in china emerged very late, it developed rapidly. After ten years development, the chain store has entered into the period of rapid development from the period of entrance. However, on the whole, there are many problems in its development, and at the same time, it faces the threat from international chain store bloc. The chain store enterprises of our country are usually small scale, and have immense gap in management method technology, and capital. At present, the international chain store blocs begin to enter into internal retail area, and make huge influence and impaction to our chain store industry by their capital, large scale, advanced management and technology.This paper probes into the development of our chain store from the following five aspects:1. The origin of chain store and its development in the western and china.2. The problems and threats that faces.3. The huge space of development of our chain store industry.4. The key point of development of our chain store: logistic and distribution.5. Some suggestions about the development of our chain store industry.