The Operation Of The Retail Business Chain Management System And Implementation Strategy

Retailing industry is the most important one in the tertiary industry. It is closely linked to the national economy and people's life. Since China's reform and opening, profound changes have taken place in this industry. A lot of retailing enterprises introduced chain operation from foreign countries and have got tremendous success. The chain operation, which was called "The Third Circulation Revolution", has been become the leading operation form and organization form of retailing industry in the world. It will exert profound and lasting influence on our thousands of retailing enterprises.First, the author introduces relative principles to the chain operation, clarifies the chain operation is the operative and organizative form which can realize the scale economy through standardize operation. It's essence is applying the principles of modern industrial production to retailing industry, then realizing the business activity's standardization, specialization and integration. The author also gives clear definition for the retailing chain industry by analyzing and comparing different types of retaling enterprises. Meanwhile, the thesis analyzes the scale economy and specialized divisioning the work are basic law of the chain operation.In view of the above points, the author put forward to establishing the system of organizative network is the basic guarantee for developing the chain operation, analyzed chain enterprises' profits from all sorts of channels.Then the author shows us the competition advantages and beneficial advantages according to the achievements of those open market enterprises.Secondly, the thesis deeply probes into the main operation systems of retailing chain enterprises such as sales operation, information system operation, materials and purchasing operation. It illustrated the above operation systems are the foundation for those retailing enterprises to realize low cost and high efficiency through analysing the purchasing system of Wal-Mart and materials ration system of Baijia Supermarket.Then, the author analysed the existed problems and predicament of our traditional general store. Then the thesis discussed the features of chain operation of general store and the method for developing traditional general store by analyzing the chain operation system of Hunan Youa Group, including it's real situation of operationsystem, exsited shortcomings and it's disparity with those developed retailing chain enterprises.At last, in accordance with the challenges and opportunities which our retailing enterprises are facing now, the thesis put forward retailing enterprises',especially those general sotres' implementing strategy for chain operation:1. Implementing strategy of operation on large-scale;2. Choosing proper competitive strategy for developing chain operation;3. Implementing purchasing strategy and materail ration strategy;4. Actively developing E-business5. Strengthening enterprise's inside administration system and supervise system;6. Attaching importance to establishing enterprise's culture and developing human resource.