The Opportunity To Study The Central Vacuum Cleaner Market

Brand-new products may bright limitless business opportunities for enterprises, also may bright enterprises into bankruptcy. Market research, opportunity analysis of brand-new products is a must for products managing and strategy decision.Central Vacuum Cleaner is one kind of vacuum cleaner that can be connected with the inlets on the wall to work, it can suck dry or wet dust things and is popular in the U.S. and Canada, but by so far it's blank in China market. Since China entered into WTO, the manufacturers of Central Vacuum Cleaner abroad started to enter into China, some domestic companies hope to manage this kind of brand-new products. However, by so far, there isn't any market analysis or report about this product in China. Therefore, I try to apply some theories I learned and market survey result I got to predict the market scale and potential of this products in China Market. Central Vacuum Cleaner is a kind of brand-new products in China market, I apply Products Theory, Organization Market Theory and Requirement Theory etc. to analyze the Central Vacuum Cleaner market from the side of product, market and environment, and predict the market scale according to the market development of housing market. In the article, first, I described the vacuum market situation both in the national and other country's market, and gave support analysis from macro and micro environment; Then from the products function side to analyze the acceptance of this brand-new products; As this product is suitable for fitting while establish the house, the organization market of it can be defined as housing market. Then, to predict the market scale of this market, and get the capacity of this product market. In the last part of this article, I study the market success condition and probability for enterprises and give simple analysis of market strategy.I draw conclusion through qualitative analysis according to the first-hand data surveyed and a deal of secondary market data, that Central Vacuum Cleaner is potential in China market. The consumer market is middle-high income people; the organization market is housing manufacturer market. Through quantitative analysis, I get the total capacity of China market is $69.60 million, Beijing market capacity is $10.6 million, villa and apartment market is $24 million, housing market is $36 million, office building market is $9.6 million. There will be 20-30 years to develop this market.I try to make this article bring useful information for any opportunity catchers of Central Vacuum Cleaner in China market when making company decision.