Nanjing Tourism Resources Development Business Eco-mode

Nanjing is a famous tourism city in China. Its tourism industry needs rapid and consistent development; but the scale of industry is not suit with the environments, which lead to negative results, for example, the general economic output paced up and down and the "great tourist" under the leadship of government made little progress. Efforts are made to solve the problem that is described in this thesis.There are four parts of the research.The background of theory is based on the application of business ecology and the characteristics that lie in the systems are summarized that only the Integraionization can we build strong and effective business ecosystems.In the view of above, the tourist resources both the improvements and problems in Nanjing are analyzed. Because of the inferior integrationization and the unsatisfying condition, reasonable tourist ecosystems haven't really taken shape.The most important part of the thesis is to indicate the new principles and methodology of the development of tourist resources in Nanjing. Under the guidance of business ecology, we can structure integrated value chain of tourists through three ecological developments from micro-aspect to macro-aspect. Thus the improvement model in scale is formed.The supporting systems are proposed and the opportunities program is made.All above come from practice, innovate the traditional theoretical system and direct the practice again.