| Along with the worldwide economic united and the information era coming, the competitive between the companies become severe, and the discrepancy of the product is more difficult to be found, all these make the enterprise concentrate more on the brand strategy. Under increasingly turbulent market conditions, the brand have already become key factor to win the loyalty customer and business enterprise's long terms growth. The paper starts from the analysis of the brand concept, the modern brand property, to the brand exertion and summarize the brand strategy including brand position, vision identification, distribution and marketing spreading, try out some fundamentals to guide the business enterprise the brand strategy decision and operation.The network marketing is the mainstream of the future marketing. This text summarizes basic theories and the method of the network marketing, forecasted the opportunity and the challenge of business enterprise in internet epoch, and systematically discussed the brand exertion in the network system strategy.According to predict by authorities, the ratio of the total retailing amount of the Chinese bedchamber decorating consume in 2002 will increase one percentage point. That trend is primarily because the nation practice the police of promoting consume, and will still continue to keep going on. The bedchamber decorating will be a very have what potential of "Newly arisen property". Finally these texts analyzed Dohia Company's brand strategy in the bedchamber decorating, and give the suggestion of the construct of Dohia's network marketing. |
