Xinjiang Public Research, And Limited Development Strategies

Under the condition of being in accord with the enterprises' mission, based on fully utilizing various opportunities in circumstance and creating new opportunities, the strategy defines the relationships of enterprises and circumstances, stipulates an enterprise's business domain, develops directions and competitive countermeasures, rationally puts up enterprises structure,allocates enterprise's all resources and makes the enterprises acquire some competitive advantage.The "coal- electricity- aluminum- high science and technology" development strategy of Xinjiang Joinworld Co., Ltd is changing Xinjiang's coal resource into cheap electric power, which greatly reduces original aluminum-smelting product costs, supporting and developing highly scientific and highly profitable new products -aluminum foil for electrolytic capacitor, forming a coal- electricity- aluminum- the high scientific management chain, and making the Joinworld become China's electronic industry material the base.The thesis studies Joinworld's development strategy by enterprise strategy administration and other subject's knowledge. It analyses the Joinworld's circumstance and points out opportunities and challenges. The development strategy correctly uses enterprise's own strengths, discovers a trade with good development prospect and establishes enterprise's superior position in the market by adopting effective competitive strategy. The industry with high returns and high growth rate certainly attracts new enterprise and funds to enter. The market competition will be more fierce. In order to succeed, besides improving product's technical level by technological transformation and development and reducing production costs, the enterprise must establish effective strategy-supporting systems, it's sure to perform and constantly perfect enterprise development strategy. Entering into coal trade embodies Joinworld's high level of vertical integration, but this is an absolutely necessary action to soften coal resource price-rising, and is a safe action to solve problems influencing strategy performance. It will affect the healthiness of the whole strategy. In addition, the formulation of the strategy should carefully consider the reactions of the competitive opponents, because a firm's competitive superiority can not be strengthened only as the expanding of the enterprise scale.