Hope Ibis Color Company Of Architectural Coatings Paste Marketing Strategy To Explore

Based on the CPS Color's developing in China recent years, the author adopting methods of combination of theory and practice, investigation and study in addition to statistical analysis and prediction. The author studies the motivation and the strategy of enters into China market, the demand of the core product of tinting system-colorants and buy behavior characteristic. Analysis the competitive of the colorants in China decorative paint market. Fractionizing the paint market of China and gives the objective market of CPS Color in China. The author works out the market strategy of CPS Color's colorant in China.Emphasizing basic principles such as extending life period of existing products, diversifying products' grades, developing new products to satisfy different clients' demands. The author also put forward the difference service strategy, using e-business to manage sales and set up CRM to complete CPS' service system. The author made this elaborate presentation based on actual situation in order to provide references for CPS Color' developing in China.