Insurance Brokerage Enterprise Development Strategies And Case Studies

Foreign insurance broking emerged tens years even over a hundred years ago, and foreign insurance brokers has early played an important role in many countries of Europe and America. Adversely, our country's insurance broking emerged very late and the birth of the first three insurance broker companies was two years ago.Beyond question, our country's insurance broking is an important new emerging forces in our country's insurance market, and its birth is largely beneficial to promoting the further development of our country's insurance market, regulating insurance market, safeguarding the right of the applicants, and strengthening the connections between domestic insurance market and international market.However, our country's insurance broking has encountered the grave crisis between life and death.The thing that our government and lots of people from insurance industry are following with interest is how to develop our country's insurance broking.This paper analyses the external and internal environment of our country's insurance broking, points out the detailed difficulties that our country's insurance broking is encountering, probes into the development strategy of our country's insurance broking from the government point of view, the insurance company point of view and the insurance broking point of view. Finally, the paper also probes into the actual development strategy according to the conditions of Chang Cheng Insurance Broker Co, LTD.