From "new Generation" Brand On The Development Of The Domestic Clothing Brand

Brand is the symbol of the total enterprise. With the entering of WTO, the market competitions become fierce home and abroad while announcing the age at the core of brands competitions comes. The article is based on status quo of domestic garments industry and the problems that occurs in brands development, analyzing the producing backgrounds, developing situation and managing mechanism of New Breed Brands. Linking the enlightenment from establishing domestic brands, the personal views and attitudes about the development of domestic brands are presented here from the angle of design.