| As the most potential telecommunications service, data communications has developed very quickly in recent years, and has great vitality and huge market potential. At the same time with the reform of telecommunications administration system and the opening up of domestic telecommunications market, data communications is under keener and keener competition. Combining the actual situation in Hunan data communications market, this paper explores the territorial data communications market and corresponding marketing strategies. Research methods as qualitative and quantitative analysis are used in the paper, with the latter being highlighted.Following the analysis at length of the six aspects such as consumers mass distribution and consumptive needs, consumers consumptive preferences, market environment, advantages and disadvantages of Hunan Telecom, chances and challenges Hunan Telecom faces and marketing orientation, the three layers of development modes of Hunan data communications services are explained, including the network layer, the resources layer and the application layer. And by applying linear programming, the paper analyzes and optimizes data communications market and points out the direction of optimizing the structure of Hunan data communications products in the future.On the basis of the above analysis, six marketing strategies are established such as developing the services with different extent according to the three layers, establishing the cooperative alliance of multi-winning instead of win-or-lose one, optimizing the products structure, developing wide-band services in priority and so on. What's more, the author analyzes and predicts the future of data communications.The paper aims at exploring a practical and effective road for the development of Hunan data communications in the transitional period. |
